Erin manages strategic marketing for USGBC products and all new program and
product development. Her responsibilities include strategic marketing and
sales planning; market insight and research; customer evaluation,
segmentation, targeting and positioning; marketing mix; value creation;
product management; and go-to-market strategies.
Prior to joining USGBC, Erin worked in marketing for the Irvine Company, a
California-based real estate developer. Erin earned her bachelor's degree
from Dartmouth College, where she was the Fisher Fellow in Public Relations,
and received a master's degree from Georgetown University. She also serves on
the adjunct faculty of Georgetown's graduate PR & Communications program.